Senior Software Engineer - AI/ML

Overview

ReachCure is a rapidly expanding healthcare marketing agency specializing in digital growth solutions for medical professionals, clinics, and healthcare organizations. Our expertise spans across Google Ads (PPC), social media marketing, website development, SEO, user experience design, and brand strategy, helping healthcare providers enhance their online presence and attract more patients.

At ReachCure, we are passionate about innovation and performance-driven marketing. Our team consists of expert marketers, developers, and strategists who work collaboratively to deliver high-impact advertising campaigns, optimized websites, and data-driven growth solutions. By leveraging AI-powered marketing tools, advanced analytics, and customized ad strategies, we ensure that healthcare businesses achieve maximum visibility and profitability in the competitive digital landscape.

• Lead the development of AI-driven solutions to enhance ReachCure’s digital marketing and web development services, leveraging machine learning models to analyze user behavior, optimize campaigns, and deliver personalized online experiences for clients across industries, ensuring that startups and growing businesses can effectively engage their target audiences.
• Design and implement advanced AI/ML algorithms to power intelligent features such as predictive analytics for marketing strategies, automated content recommendations on client websites, and chatbot systems that improve customer engagement and support, helping businesses of all sizes build stronger relationships with their customers.
• Collaborate with ReachCure’s digital marketing and web development teams to integrate AI/ML capabilities into client projects, ensuring seamless functionality and scalability, whether it’s enhancing SEO performance through natural language processing, improving website load times with AI-optimized code, or automating social media content strategies for maximum impact.
• Drive innovation by exploring and adopting the latest advancements in AI/ML technologies, such as deep learning frameworks for sentiment analysis of customer feedback, computer vision for visual content optimization on websites, and reinforcement learning to create adaptive marketing strategies that evolve with market trends and user preferences.
• Work closely with data scientists and engineers to build and maintain robust data pipelines that collect, process, and analyze large datasets from client websites and marketing campaigns, enabling ReachCure to offer data-driven insights that help clients make informed decisions, optimize their digital strategies, and achieve measurable business growth.
• Mentor junior developers and team members, sharing your expertise in AI/ML and software engineering to foster a culture of learning and growth, while contributing to ReachCure’s mission of delivering cutting-edge solutions that empower startups and growing businesses to overcome digital challenges and succeed online.
• Play a key role in shaping ReachCure’s technology strategy by identifying opportunities to leverage AI/ML for new service offerings, such as automated A/B testing for marketing campaigns, AI-powered website personalization to increase user engagement, and predictive maintenance for web applications to ensure optimal performance and uptime for clients.
• Develop and maintain AI/ML models that enhance ReachCure’s ability to provide actionable insights, such as predicting customer churn for e-commerce clients, identifying high-value leads for marketing campaigns, and optimizing ad spend through real-time bidding algorithms, ensuring clients achieve the best possible return on investment.
• Ensure the security and ethical use of AI/ML technologies in all projects, implementing best practices for data privacy, model fairness, and transparency, so that ReachCure’s solutions not only deliver results but also build trust with clients and their customers in an increasingly regulated digital environment.
• Conduct regular performance evaluations of AI/ML models deployed in client projects, using techniques like cross-validation and A/B testing to measure effectiveness, and continuously refine models to improve accuracy, efficiency, and relevance, ensuring that ReachCure’s services remain at the forefront of innovation.
• Collaborate with ReachCure’s sales and client success teams to understand client needs and translate them into technical requirements, designing AI/ML solutions that address specific pain points, such as increasing website conversion rates, improving email marketing open rates, or enhancing user retention through personalized experiences.
• Contribute to ReachCure’s thought leadership by creating case studies, whitepapers, and blog posts that showcase the impact of AI/ML on digital marketing and web development, positioning ReachCure as a leader in the industry and attracting new clients who are eager to leverage advanced technologies for their growth.
• Participate in client meetings and presentations to demonstrate the value of AI/ML-driven solutions, explaining complex technical concepts in a clear and compelling way, and building confidence in ReachCure’s ability to deliver innovative, results-oriented services that drive business success.